Marketing & Sales Books

Going for the Green: Selling in the 21st Century

$21.95, Free P & P at Amazon $22.57, P & P ($3.99) at Buy.com See All Retailers

"Going For The Green, Selling in the 21st Century," is a challenging "how-to" book that motivates salespeople to achieve outstanding results in their careers while rising above the competition in a rapidly changing and chaotic marketplace.

Throughout this inspiring journey, simple steps are carefully outlined explaining a process that transforms the "sales game" from a discussion on product and price, to one of helping the customer achieve their business goals.

You will be encouraged to grow and maximize your potential by "Going For The Green."

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Secrets of Great Sales Management, The: Advanced Strategies for Maximizing Performance

$13.75, P & P ($4.99) at Textbooks.com $18.21, Free P & P at Amazon See All Retailers

Fortune teller. Psychologist. Financial analyst. These are just a few of the roles sales managers must play while making sure the sales team has what it needs to close deals. In an economic landscape where business strategies shift almost daily, it's all a sales manager can do to keep abreast of new developments. The Secrets of Great Sales Management shows sales managers how to work in concert with changing corporate goals without sacrificing the exceptional results they were hired to achieve.

This powerful book gives readers practical strategies to:

* clarify short-, medium-, and long-term goals * create and communicate team objectives * establish new performance standards and measurements * improve development and training initiatives * build compensation plans that drive stated objectives * create career development plans for team members

By helping sales managers build stronger connections between front-line strategies and boardroom expectations, The Secrets of Great Sales Management will help readers ensure both organizational and individual success.

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Why People Don't Buy Things: Five Proven Steps to Connect with Your Customers and Dramatically Increase Your Sales

$11.17, Free P & P at DeepDiscount.com $10.85, Free P & P at Amazon $8.55, P & P ($3.99) at Buy.com See All Retailers

A field-tested guide to increasing sales by selling the way the customer wants to buy

"As any salesperson knows, if you handle a prospect's objections to buying, you often close the sale. Of course, it's not that easy, thanks to hidden objections and other obstacles. Harry Washburn and Kim Wallace ease the job here by offering new insights into objections prospects tend to raise, as well as how to address them." -Mark Henricks, American Way

Based on twenty-five years of research and practice, and featuring dozens of case examples, Why People Don't Buy Things offers a systematic approach to understanding customers' motivations and tailoring the entire sales strategy to fit the customer's buying profile.

"Why People Don't Buy Things picks up where positioning leaves off. Washburn and Wallace take the mystery out of the selling process and offer an innovative method for converting skeptical consumers into loyal customers." -John C. Ferries, former President-International, D'Arcy Masius Benton & Bowles

Buy from:  DeepDiscount.com,  Amazon,  Buy.com

You Can Compete: Double Sales Without Discounting

$17.47, Free P & P at DeepDiscount.com $22.45, Free P & P at Amazon See All Retailers

This work gives the independent business person concrete advice from someone who's worked in retail stores 50+ hours a week, has known what to do when their back is against the wall and has a proven track record of success. It is aimed at independent business owners, many of which are being challenged by chain stores.

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Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read

$9.32, Free P & P at Barnes & Noble $9.32, Free P & P at Amazon $6.80, P & P ($3.99) at Buy.com See All Retailers

Your career can be made in 60 seconds - if you make the right pitch! Master the Elevator Pitch, even when you've got less than 60 seconds. Get your screenplay or Novel read by the major power of Hollywood - guaranteed!

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How advertising and marketing managers can partner with their ad agencies--to achieve new levels of advertising success.

"The vast majority of ads are mediocre--but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process--or how to manage the delicate relationship with their agency.

In this breakthrough book, frustrated managers can learn the four basics that build highly effective, highly targeted advertising. The book shows how to: 1. establish the strategic vision (the positioning) for the brand 2. provide clear ad development direction (that's based on consumer insight) 3. provide and nurture an effective creative process 4. coach the ad agency to success.

Buy from:  Textbooks.com

Networking with the Affluent

$17.05, Free P & P at Barnes & Noble $13.57, Free P & P at Amazon $11.64, P & P ($3.99) at Buy.com See All Retailers

"As usual, Tom Stanley hits the nail squarely on the head. No one better illuminates the 'who, where, and how' of the affluent market in America."-J. Arthur Urcioli, Chairman and Chief Executive, Merrill Lynch, Business and Financial Services, Inc. "This book is the best guide to success that I've seen."-Mary B. Lehman, Managing Director, Banker's Trust Company, The Private Bank.

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Getting the Second Appointment: How to CLOSE Any Sale in Two Calls!

$11.87, Free P & P at DeepDiscount.com $14.49, Free P & P at Amazon See All Retailers

An unbeatable sales resource from the author of Selling to VITO and Secrets of VITO

Getting invited back for a second interaction with potential prospects and customers is getting harder and harder. "Send me the figures.""Submit your proposal.""Call me in three months." Every salesperson hears these excuses from customers every day. What?s really being said is: "You haven?t given me a good enough reason to spend any more time with you." In this new world economy, where the person with the most unique and memorable selling proposition wins, the key to a sale is getting back in the second time. In Getting the Second Appointment, Anthony Parinello?sales guru and trainer to over one million salespeople?presents tried-and-true techniques for getting invited back for a second interaction with potential prospects and customers. What matters most, he shows, is value?and the salesperson?s ability to articulate it clearly to a would-be customer. Sporting the practical, feet-in-the-street style that his followers love, this multiple-part book conveys Parinello?s proven, down-to-earth tactics, the how-to?s of getting the second appointment, and the secret of performing Parinello?s powerful "two-call close."

Anthony Parinello (San Diego, CA) is an award-winning salesman and an expert on selling to top decision-makers. He is the author of the bestselling book and audiotape program Selling to VITO, the Very Important Top Officer, which has sold more than 400,000 copies.

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Writer's Guide to Queries, Pitches & Proposals

$11.87, Free P & P at DeepDiscount.com $11.53, Free P & P at Amazon $7.31, P & P ($3.99) at Buy.com See All Retailers

This indispensable resource is packed with expert advice no professional can afford to be without. Here are all the time-proven techniques and tested methods readers need to craft a sales-making query letter, create a nonfiction or fiction book proposal, write effective pitches, win a corporate freelancing job and much, much more. Dozens of real-life interviews with successful writers, editors, and agents provide valuable advice for seeking new markets and finding the right audience. Plus, this remarkable guide also includes scores of sample pitches, queries and proposals. Whether the reader is a beginning writer or seasoned professional, The Writer?s Guide to Queries, Pitches & Proposals is the perfect, one-of-a-kind reference for creating sales?getting pitches for any market, any area of writing, and any type of audience.

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PeopleSavvy for Sales Professionals

$17.32, Free P & P at Barnes & Noble $19.25, Free P & P at Amazon See All Retailers

The PeopleSavvy(tm) program has been delivered to sales professionals around the globe.

Buy from:  Barnes & Noble,  Amazon